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"What's in a name?" Ask Tate Linden, Principal with Stokefire Consulting Group, who will join us in February to discuss a non-traditional form of business communication - the naming of companies and products. Linden will give us a peek at the keys to successful names and show us a simple way to classify every name you've ever heard.
He'll also discuss one of the secrets most professionals will never tell you (and many don't know) - the one thing you need to be sure you do after you find the perfect name. Even if you're not in the process of naming or renaming something you'll find information you can put to use immediately to improve the reception your existing names receive.
Linden has spent more than a decade honing his craft by leading marketing and product management teams for Fortune 500 companies before founding the Stokefire Consulting Group. Located in Springfield, Va., Stokefire has helped more than 100 organizations ignite their brands - from major corporations like the Tropicana hotel chain to the smallest startups, non-profits, and service firms.
Stokefire's consultants have sparked some of the strongest and most identifiable brands in the world, including General Electric, ADP, Martha Stewart Living, and Centex Homes. In addition to stoking the branding fires, Stokefire also operates one of the world's most influential and widely-followed blogs on the topic of naming and branding - Thingnamer.
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